
— Digital event —
— Live event —
Sales Comp Career Week
Grow your skills. Expand your network. Get noticed.
You spend all year designing quotas, modeling incentives, and aligning comp plans to go-to-market strategy for the org.
For one week, let's focus on a strategy for you and your career.
Join us for Sales Comp Career Week — a free virtual event featuring expert-led sessions designed to help you level up and stand out.
Browse the session topics below, register, and be the first to hear about our speakers revealed soon!

What we'll cover
What Should This Say?
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From analyst to leader: How to accelerate your sales comp career
Sales compensation is a niche field, but it can be one with a path to leadership for those who know how to navigate it. Hear from sales comp pros who started as analysts and rose to lead strategy, teams, and company-wide impact.
We’ll discuss:
- How to grow faster: The stages of a sales comp career and how to avoid common slowdowns
- Which skills get you promoted: The technical, analytical, and leadership traits that unlock your next role
- Making the leap to strategist: Practical ways to take ownership and move beyond execution
- Getting noticed: Proven tactics to build visibility, influence, and executive support
- What leadership really looks like: Honest insights from those who’ve climbed the ladder
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In-house vs. consulting: What a sales comp career looks like on both sides
Curious whether you’re better suited for the fast pace of consulting or the stability of an in-house role – or what it’s like to move between them? Hear from professionals who’ve built careers across both worlds and learn how to chart your own path with clarity and confidence.
We’ll discuss:
- How the work differs: A behind-the-scenes look at the day-to-day realities of each path
- How to pivot successfully: What it takes to transition – and what each move can unlock
- Which skills transfer: How to build expertise that serves you in any setting
- How teams and influence differ: Collaboration and stakeholder management across environments
- Real-world insights: Lessons from leaders who’ve made the jump and how their impact evolved
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Admin vs. strategy: How to find (and grow in!) the right sales comp role for you
Some sales comp roles focus on systems, operations, and accuracy – others on data, modeling, and planning. This session breaks down the key differences between these two primary tracks and how to build a career that plays to your strengths.
We’ll discuss:
- What each role really involves: How admin and strategy roles differ in responsibilities, focus, and impact
- Where each path can take you: Long-term career outcomes and trajectories
- What skills matter most: Tools, capabilities, and mindsets that define success
- How these roles shape influence: How each interacts with finance, sales, and leadership
- How to find your fit: Guidance on choosing – or shifting – based on strengths and goals
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Beyond the plan: Essential skills for every sales comp analyst & admin
Today’s top sales comp professionals are part analyst, part operator, and part strategist – and expectations are only growing. This session explores the capabilities that will define top performers in 2025 and beyond.
We’ll discuss:
- Key skills every comp pro needs to master
- How to elevate your analysis: Moving from number crunching to insights that drive action
- Speaking the language of the business: Explaining plans clearly to sales, finance, and leadership
- Thinking beyond the numbers: Connecting comp to broader strategy
- How the role's changing: Emerging trends shaping comp professionals
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Elevating sales comp as a strategic GTM driver
Sales comp teams shape seller behavior, revenue, and GTM strategy – but are often seen as tactical support. This session is your playbook for positioning sales comp as a core pillar of strategy and earning the influence that comes with it.
We’ll discuss:
- Connecting comp to business outcomes: Designing with strategic priorities in mind
- Driving better alignment: Building strong partnerships with Sales, Finance, and RevOps
- Telling the right story with data: Using metrics to influence decisions and executive buy-in
- Boosting your team’s visibility: Communicating value and impact to leadership
- Shifting perceptions: Moving from admin support to trusted advisor
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Real plans, real problems: Live breakdowns of sales comp scenarios
Even the best-designed plans can go sideways — with missed goals, gaming, misalignment, and more. In this interactive session, experts dissect real-world sales comp failures and share lessons you can apply in your own organization.
We’ll discuss:
- Why good plans fail: When design doesn’t match execution
- Where things break: Common issues with quotas, accelerators, complexity, and misalignment
- How to fix what’s not working: Frameworks for assessing and course-correcting
- What real examples reveal: Lessons from the field to sharpen planning instincts
- Your chance to dig in: Live problem-solving and Q&A with the community
With your hosts:
Kelly Englisch

Ryan Farber

Leo Rocha

Kristina Plane
Kristina is a distinguished leader in the field of sales compensation, currently spearheading compensation design and implementation at Cisco within the specialist organization. With over a decade of experience, Kristina has a proven track record of developing innovative compensation models that drive sales performance and align with organizational goals. Throughout her career, Kristina has been instrumental in designing and implementing sales compensation plans that not only motivate sales teams but also ensure fair and effective reward systems. Her expertise spans across multiple facets of sales compensation, including incentive plan design, quota setting, and performance metrics. She is known for her analytical prowess, strategic thinking, and ability to navigate complex compensation challenges in dynamic business environments. In her role at Cisco, Kristina continues to lead transformative initiatives that enhance sales effectiveness and drive business growth. She is passionate about leveraging data-driven strategies to create compelling compensation plans that align with both company objectives and sales team aspirations

Justin Rosenblum

Brandon Farb

Melissa Fenner

Chris Goff

Kaleb Carter

Les Reif

Kat Walenty

Cade Olson

James Jackson

Nathan Rosas

Bethany Rucker

John Lee

David Gerardi

Shawn Rossi
Shawn Rossi is VP of Strategic Services at Ë®ÏÉÖ±²¥.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.

Kyle Webster
Kyle is the Chief of Staff at Ë®ÏÉÖ±²¥.ai and has 10+ years experience in the Sales Performance Management space. Prior to Ë®ÏÉÖ±²¥.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multiple industries, with deep experience in software/technology, distribution, and retail.


Kelly Englisch

Ryan Farber

Leo Rocha

Kristina Plane

Justin Rosenblum

Brandon Farb

Melissa Fenner

Chris Goff

Kaleb Carter

Les Reif

Kat Walenty

Cade Olson

James Jackson

Nathan Rosas

Bethany Rucker

John Lee

David Gerardi

Shawn Rossi

Kyle Webster
Kyle is the Chief of Staff at Ë®ÏÉÖ±²¥.ai and has 10+ years experience in the Sales Performance Management space. Prior to Ë®ÏÉÖ±²¥.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi

Kelly Englisch

Ryan Farber

Leo Rocha

Kristina Plane

Justin Rosenblum

Brandon Farb

Melissa Fenner

Chris Goff

Kaleb Carter

Les Reif

Kat Walenty

Cade Olson

James Jackson

Nathan Rosas

Bethany Rucker

John Lee

David Gerardi

Shawn Rossi
