Virtual conference
Join us for RevOps Kickoff 2026
Get an inside look at how senior leaders from the world's top companies are thinking about AI strategy, GTM alignment, sales performance management, data & analytics, and more.
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This summit?聽It's the operators鈥 kickoff.
We鈥檙e bringing together enterprise RevOps and GTM聽professionals to reveal how they run as the control tower for revenue.
If you鈥檙e responsible for maximizing revenue productivity in 2026 by making the GTM more responsive, keeping sellers motivated, and getting Finance/Sales to agree on changes鈥this is your room.
Discover exactly what you're expected to deliver
No mind reading necessary. Hear about how your peers are tangibly showing up as revenue change partners, not "just the reporting team". Plus how to structure planning, approvals, and policies so GTM changes don鈥檛 die by committee.
How to build an adaptive RevOps data strategy
RevOps can't steer the ship if data is defined differently by every team, and in 2026 there's more data than ever. See how today's leaders are getting GTM, sales performance, and forecasting all pulling from the same source of truth.
What your AI聽strategy needs to account for
After endless requests from execs, you need an AI plan, so come hear about real use cases for AI聽within the RevOps function this year, based on what鈥檚 realistically possible with tech today and what鈥檚 just hype.
Hear from these outstanding RevOps pros
Come for the enterprise-level tips, stay for the experts with serious scaling chops.
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Daily sessions
Here's what you can expect, day by day.
With aggressive growth targets this year, showing up to your CRO with 鈥渞eporting and enablement鈥 just isn't going to cut it. Your CRO wants astute, point-of-view recommendations. How you suggest adjusting coverage, tune incentives, and protect forecast quality. And they want it all fast. In this session, we're bringing together CROs from major companies to candidly share their expectations.
In this session, we'll cover:
- How CROs expect RevOps to support revenue growth in 2026 (from coverage, to compensation, to forecasting, and more)鈥
- Your CROs likely expectations around further integrating go-to-market & AI
- The data & analytics needed for predictable growth鈥
- The biggest execution gaps your聽CRO needs solved in 2026
RevOps can鈥檛 steer the GTM if the data's noisy, scattered, or defined differently by every team. And in 2026, there鈥檚 more data than ever (CRM, finance, HR/people, compensation, usage/product), yet not enough governance around what鈥檚 鈥渢he version we decide from.鈥 This session is about what 鈥済ood鈥 looks like for an enterprise RevOps org: a clear data strategy, a monitoring layer leadership actually uses, and an action path when the numbers say something鈥檚 off.
We'll discuss:
- Data strategy and governance: what must be consistent across functions and who owns those definitions. 鈥
- Sales analytics infrastructure for 2026: the views execs actually need to run the year, accounting for attainment distribution, coverage and capacity, payout vs. performance, plan adoption/disputes, segment/region health. 鈥
- Making the data actionable: how to turn what you鈥檙e monitoring into specific GTM moves (quota relief, territory tweaks, SPIFFs, plan clarifications) without rebuilding reports every time. 鈥
- Working with imperfect systems: how to keep AI/scenario tools useful even when the data isn鈥檛 pristine.
RevOps is under pressure to 鈥渉ave an AI plan鈥 in 2026, but it鈥檚 hard to tell what鈥檚 real, what your current stack can support, and how to sequence your approach so it actually makes GTM more agile. In this session, our panelists will share where AI is already paying off, where it鈥檚 realistically still blocked, and how they鈥檙e planning to evaluate AI features from GTM and comp vendors this year.
We'll discuss:
- Where AI is saving operators time today (case/ticket triage, rep-facing payout explanations, data cleanup suggestions). 鈥
- Where AI still can鈥檛 accelerate work because the data foundation isn't ready. 鈥
- How to evaluate AI features from vendors.鈥
- What panelists would actually pilot this Q1.
Many sales comp plans do a fine job of paying people (that's table stakes), but aren't always great at driving the precise sales behavior the business actually needs right now. This session shows RevOps leaders how to treat incentives like a holistic performance system. How to map rewards to current GTM priorities, when to use SPIFFs vs. plan changes, and how to keep Finance and sellers onside while you tune the plan throughout the year.
By the end of the session you'll:
- Have a framework from sales comp leaders on how to map incentives to actual GTM behaviors (not just 鈥渟ell more鈥).
- Be able to recommend the right type of incentive change for the problem.
- Understand how to build incentives that are changeable without breaking seller trust.
You've designed a great GTM on paper, but if Finance won't approve exceptions (budget's locked!), Sales keeps pursuing side deals, and HR is on a different eligibility calendar, you can't move fast and your entire plan is over before it had a chance to succeed. In this session we explore how enterprise RevOps teams can create an operating rhythm and shared views so GTM changes, compensation rules, and headcount/territory decisions can be faster. We'll chat about eliminating month-long approval cycles, and running the plan intended from SKO.
We'll discuss:
- The monthly/quarterly cadence RevOps should run to keep everyone honest about the plan. 鈥
- How real leaders position RevOps as the neutral owner of 鈥渢he way GTM changes get done鈥濃攚ay beyond the CRM owner. 鈥
- When to realistically open/close change windows for territories/quotas/incentives. 鈥
- What to prepare this January so Sales, Finance, and HR are aligned on the inputs and can focus on the decisions at hand.
Get your virtual pass to RevOps Kickoff 2026
One form gets you full access (calendar invites for January, plus recordings).