Virtual Event: Admin vs. strategy: How to find (and grow in!) the right sales comp role for you

— Digital event —

— Live event —

Admin vs. strategy: How to find (and grow in!) the right sales comp role for you

Comp leaders shed light on what these different career paths really involve, and how to navigate them successfully

Some sales comp roles focus on systems, operations, and accuracy – others on data, modeling, and planning. This session breaks down the key differences between these two primary tracks and how to build a career that plays to your strengths.

We’ll discuss:

What each role really involves: How admin and strategy roles differ in responsibilities, focus, and impact

Where each path can take you: Long-term career outcomes and trajectories

What skills matter most: Tools, capabilities, and mindsets that define success

How these roles shape influence: How each interacts with finance, sales, and leadership

How to find your fit: Guidance on choosing – or shifting – based on strengths and goals

Join our session on activity-based-incentives

This panel is one of five in the Sales Comp Career Week series, by submitting this form you'll gain access to all five recordings

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What we'll cover

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With your hosts:

Kristina Plane

Security/Collaboration Sales Compensation Strategy & Planning Leader, Cisco

Kristina is a distinguished leader in the field of sales compensation, currently spearheading compensation design and implementation at Cisco within the specialist organization. With over a decade of experience, Kristina has a proven track record of developing innovative compensation models that drive sales performance and align with organizational goals. Throughout her career, Kristina has been instrumental in designing and implementing sales compensation plans that not only motivate sales teams but also ensure fair and effective reward systems. Her expertise spans across multiple facets of sales compensation, including incentive plan design, quota setting, and performance metrics. She is known for her analytical prowess, strategic thinking, and ability to navigate complex compensation challenges in dynamic business environments. In her role at Cisco, Kristina continues to lead transformative initiatives that enhance sales effectiveness and drive business growth. She is passionate about leveraging data-driven strategies to create compelling compensation plans that align with both company objectives and sales team aspirations

Justin Rosenblum

Director, Commissions Transformation, Thomson Reuters

Shawn Rossi

Vice President, Strategic Services, ˮ��ֱ��.ai

Shawn Rossi is VP of Strategic Services at ˮ��ֱ��.ai, where he helps enterprise organizations maximize the effectiveness and agility of their sales incentive strategies. With 30 years of experience spanning industries—from tech and telecom to healthcare, insurance, and finance—Shawn has led transformation initiatives for some of the world’s most iconic brands, including Apple, Microsoft, Johnson & Johnson, Sysco, Marriott, T-Mobile, and FedEx. His deep expertise in quota setting, territory design, and incentive optimization makes him a trusted advisor to organizations navigating complex sales performance challenges.